What is the A.R.O. Flywheel?

Discover how to master your marketing with this strategy.

Author

Madalyn Sklar
July 16, 2023

Photo of Madalyn with text that reads This Week From Madalyn by Madalyn Sklar, blogger, podcaster, Twitter Spaces host.

Hi Friend,

The A.R.O. flywheel is a brand new marketing strategy from my good friend Todd Giannattasio, who shared it for the first time publicly on the Twitter Smarter Spaces chat. Todd explained how A.R.O. - which stands for Attention, Relationship, Opportunity - fills a gap in traditional sales funnels. We talked about how brands can use it to stand out from the competition; the role of paid media in list building and brand growth; Todd's unique email strategy; and much more. If you missed it live, be sure to check out the replay below.

Also, you may recall from last week that I'm not publishing new blog posts right now. Instead, I thought you might enjoy my interview on the Social Angle podcast.

Now here’s this week’s roundup.

Highlights From Madalyn's Twitter Feed

Madalyn points to a sign she is holding which reads #TwitterSmarter

Check out my discussion about social audio at the Houston Social Media Breakfast.

If you've been annoyed by SPAM in your Twitter DMs, you might find this new feature helpful.

Paying attention on social media pays off.

The Latest From Madalyn

I am the guest on a video interview with Vinnie.

The Social Angle, Episode 137: Introducing Threads, the Newest Social Media Platform

I was invited on the Social Angle podcast with Vinnie Driscoll to discuss the brand new Threads app and how to figure out if it’s right for your business. Click the image above to watch the replay.

Mastering Your Marketing: Attention, Relationship, Opportunity

#TwitterSmarter Chat Recap with guest Todd Giannattasio. He's a marketing consultant sharing tips on mastering marketing with his A.R.O. funnel strategy.

graphic for the All Things Audio podcast

Celebrating 100 Twitter Spaces! What's the future for social audio?

It's the 100th episode of the All Things Audio Twitter Space and Madalyn and Suze speak with supporters and friends old and new to mark this notable milestone. This week's show covers the repositioning of the Spaces tab on the mobile app and signs Twitter will soon give us the ability to speak in Spaces via desktop computer. We also had a great discussion with some of our community members about whether social audio would be a valuable addition to the Threads app and what the future might be for social audio moving forward.

That's It!

Thank you for taking the time to read my newsletter. 😊

Keep rockin’,

Madalyn