Hi Friend,

We all want to be sure we are getting the best returns for our business efforts. But often, we're unclear what to track and how to analyze the data to determine our ROI (return on investment). That's why I invited ROI trainer and consultant Amanda Webb to the Twitter Smarter chat. She helped us understand what exactly ROI is and how to measure it; how to set up Google Analytics; how inflation impacts ROI; and more. We learned a lot from Amanda - it was almost like a masterclass! Be sure to check out our discussion in the Chat Recap.

Now here’s this week’s roundup.

Highlights From Madalyn's Twitter Feed

Not seeing the results you want on Twitter? You might be making some of these common mistakes.

This update to Community Notes will help people get more context on tweets they've interacted with.

The Latest From Madalyn

Is it Worthwhile to Get Verified on Social Media?

Getting your social media account verified was once a bit difficult. Now some platforms offer it for a small fee. Read this article to help you decide if it’s worth it.

Using Analytics to Improve ROI

#TwitterSmarter Chat Recap with guest Amanda Webb. She’s an ROI trainer and consultant talking about how businesses can use analytics to improve ROI.

84: Podcast tools being tested by YouTube

This week Suze is joined by Michael Sterling. They discuss whether Twitter is working on anything for Spaces behind the scenes considering someone turned the lights out last week while trying to roll out a feature at scale. Plus, the search bar has returned to the Spaces tab and Clubhouse hosts can look forward to taking their past replays with them as they transition from Clubs to Houses. Suze also chats with podcast expert Jennifer Navarrete about the new podcast management tools being tested on YouTube and why it's taking so long for the platform to implement their podcast plans.

That's It!

That’s it for this week. Thank you for reading. 😊

Keep rockin’,

Madalyn